Commercial strategy for European space and deep-tech. Grounded in research I publish myself.
I help space and deep-tech companies work out who buys what they build, and say it in a way those buyers recognise. That rests on two kinds of research: the European market, which I publish openly as The Demand Side, and your own market and buyers, which I research per engagement and never publish.
Positioning is a commercial question before it is a design one.
Which is why the work starts with your market, and not with your homepage.
The work is the answer, applied.
The work starts with a demand-side read of your own market: who actually buys what you build, for which decision, and what they need to believe first. What comes out is a positioning and a messaging hierarchy your whole team can use.
Only then does it land anywhere. The site is one surface. The executive profiles are another, and for early-stage companies often the one that moves first. The one-pager is what gets forwarded inside a customer or a fund when you are not in the room.
If what you want is a website, there are good studios for that. This is the question underneath it, and the reason the answer is worth writing down.
The sector celebrates funding rounds while the harder question goes unasked: who is the customer, and for which decision are they paying?
Europe has no shortage of technology or capital. Buyers are scarcer. That gap is measurable, and it is what I study.
In July, 1,109 jobs were open across 100 European space companies. 102 of them were commercial.
Commercial means the roles whose job is to find a customer: sales, business development, marketing, partnerships, bids. For each one of those, 7.7 engineering vacancies were open beside it.
Counted from public job boards on 23 July 2026, one snapshot of a market that moves daily. Method and company list in Research & method.
9.2%of open positions in European space are commercial roles
Working together
A three-week sprint, a teardown, a standing narrative role, and diligence for investors. Fixed prices.
Research & method
The measurements, and the method behind them.
The Demand Side
Who actually buys in European space. Free to read, first edition out now.