Hugo van de Haar

Commercial strategy for European space and deep-tech

We find out who could buy from your company next, and help your team sell to them. Hugo’s research on who buys in European space is published as The Demand Side.

The Demand Side

Edition 001 looks at the contracts behind SpaceX, Planet Labs and five other American space companies. In each case, a government signed the most important contract.

Edition 002 checked which rocket launched each of the 643 satellites that European operators sent up between January 2023 and August 2026. Of the 475 launched by commercial operators, four flew on a European rocket.

Read the editions All research and data

A sample teardown

An invented propulsion start-up has a product still in testing, two letters of intent and no orders. We set where it stands next to five real propulsion orders and the suppliers that won them.

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Opening pages of the sample teardown, laid out as a research memo.
Hugo van de Haar

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A free 30-minute call about the buyers you want to reach, or about a company you might invest in. Book a time, or email us the presentation or proposal first.

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